Designation: Client Procurement Specialist (Bangalore Office)
Responsibilities
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyse consumer behaviour and adjust email and advertising campaigns accordingly
Requirements and skills
Demonstrable experience in marketing together with the potential and attitude required to learn.
Proven skill in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and attracts more audience.
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement
A degree in Marketing or related field or M.Sc Forensic Science with a skill to perform the above tasks.
Freshers Preferred
